Complete Guide on Explainer Videos: Trends, Use Cases & Types
In today’s digital age, businesses are constantly looking for new and innovative ways to market their products and services to potential customers. The explainer video is one of the most effective tools in a marketer’s arsenal. An explainer video is a short, engaging video that communicates a product or service’s features and benefits in a clear and concise manner.
In this comprehensive guide, we will explore the different types of explainer videos, their use cases, and the latest trends in video marketing. We will take a deep dive into the various types of explainer videos, including 2D animated, whiteboard, 3D animated, live-action, and product explainer videos, and provide insights into which type of video is best suited for different businesses and industries. We will also explore the use cases of explainer videos, including how they can be used to promote a product or service, explain complex concepts, increase brand awareness, and drive website traffic.
Finally, we will discuss the latest trends in video marketing and what businesses can expect to see in the coming years. With the rise of short-form video, interactive video, and 360-degree video, it’s important for businesses to stay ahead of the curve and adopt new technologies to engage their audience effectively.
Whether you’re a small business owner or a marketing professional, this guide will provide you with the information you need to understand the power of explainer videos and how they can help you achieve your marketing goals. So, let’s dive in and explore the ultimate guide to explainer videos.
What is an Explainer Video?
An explainer video is a short animated or live-action video that explains a product, service, or concept simply and engagingly. Explainer videos typically range from 60 seconds to 2 minutes in length and are designed to capture the viewer’s attention and effectively communicate the key message. Explainer videos are an excellent tool for businesses looking to increase brand awareness, generate leads, and drive conversions.
Explainer Video Trends For 2023
As we approach 2023, it’s important to stay ahead of the curve and understand the video trends that are likely to dominate the industry. Here are some video trends to watch out for in 2023:
1. Interactive Videos:
Interactive videos are a trend that is likely to gain significant traction in 2023. These videos allow viewers to interact with the content, making the experience more engaging and memorable. Interactive video is a type of content that allows viewers to actively engage with the video by making choices, clicking buttons, and interacting with the content. People need it because it enhances engagement, provides personalisation, offers interactivity, collects data, and incorporates gamification, resulting in a more immersive and memorable viewing experience.
2. 360-Degree Videos:
360-degree videos offer the viewer a unique and immersive experience, allowing them to explore the environment and interact with the content. 360-degree videos are immersive videos that capture a panoramic view of the surroundings, allowing viewers to look in any direction. They offer an interactive and immersive viewing experience, and are used in various industries for storytelling, marketing, education, and entertainment purposes. With the increasing popularity of virtual and augmented reality, 360-degree videos will likely become more prevalent in 2023.
3. Live Streaming:
Live streaming has been growing in popularity over the years, and it will likely continue dominating the industry in 2023. Platforms like Facebook Live, Instagram Live, and YouTube Live have made it easier than ever for businesses to connect with their audience in real time. Live streaming video is real-time broadcasting over the internet, allowing for direct engagement, wider audience reach, cost-effective broadcasting, flexibility, and content creation opportunities. It fosters community engagement, expands audience reach globally, is cost-effective, offers flexibility, and enables authentic content creation.
4. Short-form Videos:
With the rise of TikTok and Instagram Reels, short-form videos have become increasingly popular among younger audiences. Businesses are likely to adopt this trend in 2023 by creating short, snappy videos that grab the viewer’s attention quickly.
5. Personalised Videos:
Personalised videos offer the viewer a unique and tailored experience, making the content more memorable and engaging. In 2023, businesses will likely use data to create personalised videos catering to viewers’ interests and preferences.
How Does an Explainer Video Help Businesses Grow?
1. Increases Conversion Rates
Studies have shown explainer videos can increase conversion rates by up to 80%. This is because explainer videos are a great way to showcase the benefits of a product or service in a visually appealing and engaging way. By showcasing a product’s or service’s benefits, explainer videos can help potential customers understand how it can solve their problems, leading to higher conversion rates.
2. Improves SEO
Explainer videos can improve a website’s search engine optimization (SEO) by increasing visitors’ time. The longer a visitor stays on a site, the more valuable the site appears to search engines like Google. By creating engaging explainer videos, businesses can keep visitors on their sites for longer, improving their SEO rankings.
3. Enhances Brand Awareness
Explainer videos are an effective way to enhance brand awareness. Businesses can create a lasting impression on potential customers by creating memorable and engaging videos. Additionally, explainer videos can be easily shared on social media platforms, increasing the reach and visibility of the brand.
4. Simplifies Complex Concepts
Explainer videos are an excellent tool for simplifying complex concepts. By breaking down complex concepts into easy-to-understand visuals and language, explainer videos can help potential customers understand the benefits of a product or service without feeling overwhelmed.
Understanding Costs for Various Explainer Video Types
The price of an explainer video depends on several factors, including the length of the video, the animation style, the complexity of the script, and the level of customization required. Here’s a general price range for different types of explainer videos:
1. 2D Animated Explainer Videos:
2D animated explainer videos are the most common type of explainer videos. They typically range from 30 seconds to 2 minutes in length and can cost anywhere from $1,000 to $10,000, depending on the level of complexity and customization required.
2. Whiteboard Explainer Videos:
Whiteboard explainer videos are a popular type of animated explainer video that mimics the process of drawing on a whiteboard. These videos can range from 30 seconds to 5 minutes in length and cost anywhere from $1,000 to $15,000, depending on the level of customization required.
3. 3D Animated Explainer Videos:
3D animated explainer videos are more complex than 2D animated explainer videos and require a higher level of expertise. These videos can range from 30 seconds to 2 minutes in length and cost anywhere from $5,000 to $25,000, depending on the level of customization required.
4. Live-Action Explainer Videos:
Live-action explainer videos are a type of video that uses real people or actors to communicate the message. These videos can range from 30 seconds to 5 minutes in length and cost anywhere from $5,000 to $50,000, depending on the production value required.
5. Product Explainer Videos:
Product explainer videos are a type of video that showcases the features and benefits of a product. These videos can range from 30 seconds to 2 minutes in length and cost anywhere from $1,000 to $15,000, depending on the level of complexity and customization required.
What are the Uses of Explainer Videos?
Explainer videos are versatile tools that can be used in various industries and for different purposes. Here are some use cases of explainer videos:
1. Product or Service Explanation:
Explainer videos can be used to showcase the features and benefits of a product or service simply and engagingly. These videos are an excellent way to educate potential customers and increase their understanding of the product or service.
2. Company Overview:
Explainer videos can be used to introduce a company and its values, culture, and mission. These videos are an effective way to create a lasting impression on potential customers and enhance brand awareness.
3. Training and Onboarding:
Explainer videos can be used to train employees and new hires on company policies, procedures, and best practices. These videos can be used to communicate complex information in an engaging and easy-to-understand format.
4. Sales and Marketing:
Explainer videos can be used in sales and marketing campaigns to generate leads, increase conversions, and improve engagement. These videos can be used to showcase the benefits of a product or service and explain how it can solve the customer’s problem.
5. Event Promotion:
Explainer videos can be used to promote upcoming events and encourage attendance. These videos can be used to showcase the event’s highlights, guest speakers, and other relevant information.
6. Non-Profit Awareness:
Explainer videos can be used by non-profit organizations to raise awareness about their cause and encourage donations. These videos can be used to showcase their work’s impact and communicate their mission’s importance.
Know Popular Types of Explainer videos
1. Animated Explainer Videos:
Animated explainer videos are the most popular type of explainer videos. These videos use animated characters and objects to explain the product or service in a creative and engaging way.
2. Live-Action Explainer Videos:
Live-action explainer videos use real people, objects, and environments to explain the product or service. These videos are an excellent way to showcase the product or service in action and create a more personal connection with the audience.
3. Whiteboard Animation Explainer Videos:
Whiteboard animation explainer videos use a whiteboard or blackboard to create an animated illustration of the product or service. These videos are an excellent way to simplify complex information and make it more accessible to the audience.
4. Screencast Explainer Videos:
Screencast explainer videos use screen recordings to demonstrate how to use a software or digital product. These videos are an excellent way to educate the audience on the product’s features and functionalities.
5. 3D Explainer Videos:
3D explainer videos use 3D models and animations to explain the product or service. These videos are an excellent way to showcase the product’s design and functionality in a visually appealing way.
6. Stop Motion Explainer Videos:
Stop motion explainer videos use physical objects and animation to create a unique and creative explainer video. These videos are an excellent way to stand out and create a lasting impression on the audience.
Why Video Marketing Is Important For Every Business?
Video marketing has become an essential component of digital marketing for businesses of all sizes. Here are some facts that highlight the importance of video marketing:
1. Video boosts website traffic:
According to a report by Wyzowl, 84% of consumers say that they have been convinced to buy a product or service after watching a brand’s video. Moreover, adding a video to a website’s landing page can increase the page’s conversion rate by up to 80%.
2. Video enhances brand awareness:
Videos are an excellent way to create a lasting impression on the audience and increase brand awareness. According to HubSpot, 54% of consumers want to see more video content from a brand they support.
3. Video increases engagement on social media:
Social media platforms are increasingly prioritizing video content. Videos on Facebook generate 1200% more shares than text and image content combined. Moreover, Twitter reports that tweets with videos are 6x more likely to be retweeted than tweets with images.
4. Video improves search engine rankings:
Including videos on a website can improve its search engine rankings. According to Moovly, websites with videos are 53 times more likely to rank on the first page of Google search results.
5. Video appeals to mobile users:
With increased mobile usage, video marketing has become more important than ever. Google says 60% of YouTube’s watch time comes from mobile devices.
Video marketing is crucial for businesses looking to succeed in today’s digital landscape. With its ability to increase website traffic, enhance brand awareness, improve engagement on social media, improve search engine rankings, and appeal to mobile users, video marketing has become an essential component of digital marketing strategies.
How to Choose the Right Explainer Video Company in India?
When it comes to choosing the right explainer video company in India, there are several factors to consider:
Look for an explainer video company with experience creating videos for businesses in your industry.
The quality of the video is critical in ensuring that the message is communicated effectively. Look for a company that has a portfolio of high-quality videos.
Cost is an important factor in choosing an explainer video company. Look for a company that offers competitive pricing without compromising on quality.
4. Customer Service:
Look for a company that provides excellent customer service and will work with you to ensure the video meets your requirements.
Top Explainer Video Companies in India
Several top explainer video companies in India provide high-quality explainer video services to businesses of all sizes. Here are some of the top explainer video companies in India:
1. Visual Best:
Visual Best is an award-winning video production company that offers a wide range of video services, including animated explainer videos, product videos, and corporate videos. They have worked with several well-known brands, including Samsung, HCL, Avaya, Salasar, Nasdaq, Fonteva, WHO, and many more.
MotionGility is a full-service explainer video company specializing in animated, product, and corporate videos. They have worked with several well-known brands, including Microsoft and Lenovo.
3. The Jigsaw:
The Jigsaw is a video production company that offers a range of video services, including explainer videos, corporate videos, and promotional videos. They have produced videos for clients across various industries, including healthcare, education, and technology.
4. Toolbox Studio:
Toolbox Studio is an award-winning video production company that offers a wide range of video services, including animated explainer videos, product videos, and corporate videos. They have worked with several well-known brands, including Coca-Cola and BMW.
PitchWorx is an animation studio specializing in creating animated explainer videos, product demos, and corporate videos. They have worked with clients across various industries, including healthcare, technology, and finance.
In conclusion, India has several top explainer video companies that offer high-quality video services to businesses of all sizes. By choosing the right explainer video company, businesses can create an effective and engaging video that effectively communicates their message to the audience.
In conclusion, explainer videos are a powerful tool for businesses looking to improve their digital marketing strategy. They offer a concise and engaging way to communicate complex ideas to the audience, making it easier for them to understand a product’s or service’s benefits. Explainer videos come in various types, including 2D animated, whiteboard, 3D animated, live-action, and product explainer videos. The cost of production can vary depending on factors like length, complexity, and customization required.
As we approach 2023, businesses must keep up with the latest video trends to remain competitive. The video trends to watch in 2023 include interactive videos, 360-degree videos, live streaming, short-form, and personalized videos. By adopting these trends, businesses can create engaging and memorable video content that resonates with their audience and helps them achieve their marketing goals.
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Therefore, it is important for businesses to partner with reputable explainer video companies in India or elsewhere to create high-quality videos that deliver their message effectively. With the right explainer video, businesses can differentiate themselves from competitors, increase brand awareness, and ultimately grow their business.
At the End:
If you’re looking for a trusted and experienced explainer video company in India, look no further than Visual Best! Our team of experts can help you create high-quality explainer videos that communicate your message effectively and engage your target audience. Contact us today to learn more about our explainer video services and how we can help you grow your business with video marketing.