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With e-commerce expected to surpass $4.5 trillion in revenue by 2021, brands must now provide the best digital experience for their customers or face extinction. Today’s consumer is much more tech savvy and informed of all their options, well before clicking the shopping app on their mobile device. In order for brands to influence potential buyers, they must leverage all the digital tools within their arsenal.
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Brick and mortar is dying, but consumers still want the in-store experience without having to leave their home. This means being fully immersed in the product or service before adding it to their cart and clicking “submit order.”
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Download our eBook and we’ll guide you through the Five Innovative Trends in E-commerce today and how they are affecting both brands and consumers.
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Learn more about:
- How advancements in digital photography have created the ability to virtually hold a product in your hands
- The different types of product review videos and how to use them effectively
- How top companies like Nike, Hyatt, Sony, and Nikon are leveraging the latest in digital technology
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