Grow Your Business with Infographics: Explore Major Types and Best Practices
What if we told you 67% of marketers rely on infographics for their content marketing efforts? [Source: Xerox]
There’s a reason why infographics are and will always remain relevant. They are more eye-catching than a regular piece of text. That’s because they blend content, colours, pictures and more – making the information more engaging.
As people’s attention span is decreasing each day, such mediums become more vital. The best part is that their usage isn’t restricted to a particular industry or domain. It can do wonders for education, e-commerce, software, manufacturing, and every other industry you can think of.
That said, you need to know which type of infographic suits your business needs. We’re here to make the process easier for you.
We have discussed the major types of infographics, along with the best practices for each one of them.
Let’s begin without further ado…
With process infographics, you can present multiple steps of a process visually. It is a great way to present a complicated process in easy-to-consume pieces. Use this format to show how to use your product or service excitingly.
If you’re crafting a PowerPoint presentation for your clients, team members, or even the general public, these infographics can be of great value. Think of them as flowcharts with colors and other creative elements.
Let’s go through some best practices for creating such infographics:
1. Create a circular layout for cyclical processes:
Perhaps you’re presenting a process that showcases regular improvements or repeats. For such processes, create a circular layout. In such a template, it is vital to show arrows or numbered steps to indicate the direction of the procedure.
2. An S-shaped layout saves space:
There is always limited space when designing your infographic. Fit all your steps seamlessly by creating an S-shaped layout.
3. Have a common color code for each phase:
Many processes are divided into different phases. For each phase, use a common color code. This makes it easier for your audience to grasp the information.
4. Use icons for each step:
Rather than simply giving numbers to each step or giving it a subheading, use icons. With icons, you can illustrate the steps without making your creative text heavy.
Statistics help in establishing credibility. Those numbers also help in proving your point. But throwing so many numbers can scare your readers away.
That’s where statistical infographics appear as your saviors.
These creative designs make your data easy to absorb and engage. You can insert these data-loaded creatives in your blog and social media posts to gain more credibility. In whitepapers, these infographics help in putting your point more clearly. And that why it’s one of the favorite designs of infographics designers.
1. Present the stats concisely:
Every statistic should look like a fun fact rather than a boring chunk of information from a textbook. Keep the words simpler and the sentences smaller.
2. Add variety with different chart types:
People miss information when they see the same style of charts. Create one section using a map and another using a pie chart. You can also use a pyramid or pictograms to make the data easy to digest.
3. Use visual motifs & snappy icons:
Icons add more layers of personality to your infographic. Ensure the icons you use match your industry/information’s theme. If you’re giving some information about the usage of soft drinks, put your facts in those bottle icons or glasses.
4. Adding the source(s) is crucial:
Every statistic has an origin. It comes from some online (or offline) source. Tell what that source is in your infographic. You don’t have to highlight the website link. Put it in the footer section by giving the heading “Sources.”
5. Highlight the numbers:
Every number – percentage or anything else – should be highlighted in your creative. Do so by increasing the font by 3X and changing the color of those numbers.
Call it a location or map infographic. This informative design allows you to present location-based data or demographic information. You can present visual stories or a location or showcase statistics based on an area.
It is also a fantastic way to present trends around a particular place. This idea works well at the city, state, national, global, and even neighborhood levels.
1. Use proper colors:
Use green/brown for showcasing land masses. For waterways and water bodies, use blue on your map. To help users easily interpret the data, use different shades of colors. The darker shades for the highest and the lighter ones for the lowest values.
2. Map legends are vital:
A legend tells the readers the meaning of each color, icon, and other element you use in your map. It is equally important to have a scale bar to allow the readers to understand the distance (in km or miles) you’re trying to depict in your map.
3. Don’t label every road:
Labeling every state, city, or country results in clutter. Avoid a cluttered map by labeling only those areas that matter the most in your creative. Add the label next to your location or above it.
Help your readers choose by comparing two products, concepts, or ideas. You can use it to compare the positives and negatives of a product, place, or anything else. Or you can use it to show their similarities and differences.
The best way to use it in marketing is by comparing your product with generic items in the market. In the first column, list the unique features or benefits your product/service offers. In the next column, mention the features of a commonly available countertop. Of course, you don’t have to mention your competitor’s name. You can simply write “Other brands” or “Generic brand.” Many new-age brands already use this strategy to sell healthy food items, economical products, and eco-friendly stuff.
1. Create a comparison table:
It’s like a spreadsheet but better. These tables work best when comparing more than two products. Write the features in the top left column. In the top row, write the list of products, services, or anything else you’re comparing. Just use the ✔ or X in every cell – depending on whether the product/service has that feature.
2. Use the colors strategically:
Highlight the columns in green color that you want the readers to perceive as the right choice. The columns in red or other darker shades can highlight the choices the readers should avoid. That’s what the best presentation design companies follow.
3. Venn diagrams for overlapping ideas:
With a Venn diagram, you can show differences as well as the points where two ideas overlap. Use contrasting icons and colors to make it exciting.
Use this design to showcase a product’s evolution or the history of your company. A timeline infographic also captures the milestones of a company project.
You might have heard storytelling is one of the best modes of marketing. With a timeline design, you can present a story chronologically with exciting visual elements. This graphic element comes in handy when you’re planning an event. Use it to present the sequence of events that will take place during a conference, concert, exhibition, or other formal or informal event.
1. Keep descriptions brief:
Avoid writing long descriptions for every event. The best practice is to write below 30 words per description. Also, keep the same amount of text for every event to ensure symmetry.
2. Use a snake layout for a large timeline:
A horizontal or a vertical infographic will look untidy if you want to put many points. Go for a snake layout in such cases. Use dotted lines to connect the events in such a design.
3. Both dates & icons are important:
You need to mention the date or at least each event on a timeline creative. Plus, have a corresponding icon that resonates with the event you’re talking about. Make sure the icon is simple but of high resolution.
Check these general tips that you need to keep in mind for all infographic types.
- Ensure the data is correct:
Many businesses don’t refer to authentic sources while including data in their infographics. Don’t be one of them. Verify the data from your website or the resource you’re referring to before making it a part of your creative.
- Get it checked by internal teams:
Before publishing your infographic, get it checked by people not involved in the designing or content creation. You will get genuine feedback on how you can make it better.
- Keep your audience in mind:
There is no use in creating an infographic if your audience doesn’t like it. Think of their needs and what content they expect from your brand or industry.
- Ensure the design matches your brand:
Don’t create an extremely jazzy and funky infographic if your brand’s tone and style are formal. Of course, you don’t have to make it too formal and bland. Just ensure it resonates with your brand.
- Trust the professionals:
The professionals from a presentation design agency like Visual Best are more than just graphic designers. Their expertise in branding and marketing empowers them to help you with the right designs for your company. They will help you choose the right type, design, font, colors, and even the content that goes into it. Plus, they will guide you on how to use infographics to get the best results.
Connect with us today to know how we can help you with the power of infographics.