Cradle to Crayons focuses on establishing an atmosphere that meets the requirements of growing children, allowing them to reach their full potential by channeling their activities through play and exploration.
Our brief was to design brand imagery and corporate identity, which should be colorful and elegant. It should also reflect the imaginative, creative, and joyful nature of children across all deliverables.
Consequently,we created minimalistic graphics and illustrations in all communications with soothing colors throughout all communication creatives. It resulted in an elegant brand identity with features that stood out from the competition and stayed on top of people’s minds with extensive recall value.
March 28, 2022