7 Steps to Create a Brand Marketing Strategy for Your Business
Today, we’re diving into the exhilarating world of branding. It’s like creating a unique identity for your business that’s as memorable as that time you accidentally wore mismatched socks to a high-profile event.
But fear not, entrepreneurial comrades, because we’ve got a 7-step process that will guide you through the branding maze and help you achieve your business goals in no time. Buckle up and get ready to unleash the power of branding!
Unlock Your Business Goals with These 7 Essential Steps of Branding
By following these seven essential steps of branding, you can unlock your business goals and establish a strong presence in the market.
Step 1: Know your audience
Start by identifying your target audience. Don your detective hat and do some market research. Create those fancy buyer personas that represent your ideal customers. How to do so? Understand their quirks, desires, fears, and dreams. Once you know what floats their boat, you’ll be able to navigate the branding waters more effectively. Every reliable branding agency in India begins branding and promotion with this step.
An easier way to begin is by creating a buyer persona. Many people call it a marketing persona, too. In simplest words, it is a fictional representation of your ideal customer. By creating it, you get to visualize your target audience. It gets way easier and more effective to create marketing communication based on those personas. Use these traits to create a marketing persona for your product/brand:
- Job title & income
- Family size
You can use online persona creators to make your job easier. Some popular tools include:
- Make My Persona
It is equally important to segment your market based on characteristics like location, age group, or other characteristics. After doing so, create multiple personas.
Step 2: Your Unique Value Proposition
Imagine you’re at a party, and everyone is talking about their achievements. What sets you apart from the crowd? Your value proposition! It’s like the golden ticket to Willy Wonka’s chocolate factory. Craft a clear and concise statement that showcases why you’re the bee’s knees. Focus on the benefits and outcomes your product or service brings, rather than just its features. Remember, people want to know how you can make their lives easier, not bore them with technical jargon.
Think of how you’re making your ideal customer’s life better.
Are you helping them be more liked & appreciated? Or empowering them to feel more important? Perhaps your product/service is allowing them to save money or time. Or maybe making them more attractive. Your product may be adding convenience to their daily routine. Go to the core of how you’re helping them, and the rest of the process will be easier for you.
Step 3: Personality Makeover for your brand
Let’s face it; nobody wants to hang out with a brand that’s as exciting as watching paint dry. Inject some personality into your brand! Think of your brand as a human being with quirks, charm, and a secret passion for knitting. Define your brand personality based on the emotions and expectations of your target audience. Are you sincere like a grandma’s warm hug or rugged like a biker riding into the sunset? Find your groove and make sure it resonates with your customers.
Again, personas will come in handy here. Think of what clicks with your target customers. Perhaps you have a health product for Gen Z. Now, mould your brand so that it resonates with them. A smart idea would be to hire some interns from that target group. And the smarter move would be to hire an graphic design agency that has worked with brands targeting similar age groups.
Step 4: Get Artsy with Visual Brand Assets
Time to put the “art” in “brand.” Visual brand assets are the dazzling elements that bring your brand to life. Think logo, colors, fonts, and images that make heads turn faster than a puppy spotting a squirrel. Your visual assets should be aligned with your value proposition, mission, and personality. And remember, being distinct is key! You want your brand to stand out in a crowded marketplace like a neon sign in a sea of gray suits. The best part is that you don’t have to learn all about visual brand assets on your own. You can hire a top branding agency that will handle it for you. And if you’re doing it on your own, here are some quick tips:
- Create a style guide: All the guidelines around the features of all visual brand assets should go into that guide. This should include a color scheme and hues around the graphic elements. And make sure marketers, graphic designers, and other concerned parties have that style guide.
- Draw your logo on paper: If you plan to create a new logo, first create some sketches on paper. The next step should be to work on a design tool based on the shortlisted logo designs.
- Get the feedback: Once you’ve created the first draft of visual brand assets. Get the feedback from your employees, customers, and even acquaintances. You can further make chances if there’s something they aren’t liking about those designs.
Step 5: Master the Art of Verbal Branding
A brand without a voice is like a concert without music. Your verbal brand assets are the linguistic marvels that capture your brand’s essence. Craft a voice that aligns with your value proposition, mission, and personality. Choose a tone that’s relatable, witty, or perhaps even a tad cheeky if it suits your brand’s character. Don’t forget to sprinkle in a catchy slogan or tagline that leaves a lasting impression on your audience’s minds. For verbal brand assets, too, you can consult a reliable branding agency in India. You can also follow these tips:
- Create a style guide: Mention the tone and voice you’ll use across your marketing channels. Mention the type of phrases, words, and tone you need to avoid. Keep updating this guide every few months.
- Create a memorable tagline: Begin by writing a paragraph that talks about your brand and how it is solving your customers’ problems. Condense it into one line and insert emotion into it. Condense it further by removing extra words.
- Keep the typography consistent: In the style guide, mention which font will be used for which type of marketing collateral. This includes social media, website banners, printed materials, etc.
Step 6: Let Your Brand Travel the Multichannel Universe
Now that you’ve armed yourself with an arsenal of brand assets, it’s time to unleash them across all channels. Your website, social media, emails, and even the messages you send via carrier pigeons—all need a consistent touch of your brand magic. By integrating your brand assets seamlessly, you create an unforgettable experience for your customers. It’s like throwing a legendary party where everything, from the décor to the music, reflects your brand’s personality.
You can actually turn it into an event to generate excitement among your audience. There can be social media posts, brand videos, press releases, and blog posts that talk about VERSION 2.0 of your brand. Collab with micro-influencers to spread the word.
Pro Tip: Many podcasters on YouTube and Spotify would love to invite you to their show. Search the ones that talk about business, marketing, or your industry, and share your insights on their show. While doing so, talk about the branding overhaul you’ve done.
Step 7: Stay consistent
Consistency is the secret sauce that makes your brand unforgettable. Imagine if your brand were a superhero—consistency would be its superpower. It, therefore, becomes important to maintain a consistent message and values at every step of your customer’s journey. Consistency reinforces your brand identity, builds awareness and recognition, and leaves an everlasting imprint on your customers’ hearts and minds.
Think of all the top brands, and you’ll know what we are saying. Be it Apple, Coca-Cola, Microsoft, or Google – consistency is common among them. And that’s what increases the recall value. The customers, as a result, become the FANS of the brands.
We’re sure you also want that to happen.
So, strap on your consistency cape and fly high!
Congratulations! You’ve learned the seven steps that can take your business to new heights. Remember, branding is an ongoing process that requires constant refinement and adaptation to stay relevant in the ever-changing business landscape. The next step would be to start executing each of them. At Visual Best, we’re always there to help you make it a cakewalk. Connect with us today for a free quote.