Tips to Create an Explainer Video on a Budget
So, you’re ready to create an explainer video that will blow your audience’s minds and leave them begging for more. But wait, you’re on a tight budget.
Don’t worry, friend! In this blog post, we’ve got your back with some awesome tips and tricks. Use them to create an explainer video that will make many corporate giants jealous. That too without breaking the bank.
We’ll also talk about the benefits of hiring an explainer video company. Before that, let’s dive deeper into those hacks.
Start with a Clear Objective
Picture this: you’re lost in a dense forest, surrounded by trees that all look the same. Scary, right? That’s exactly how your audience feels if your video lacks a clear objective. So, before you jump into the video creation process, define your objective. Are you aiming for brand awareness, generating leads, or explaining your fantastic product? Your objective will be your North Star, guiding the content, tone, and structure of your video. Doing so also saves you from loads and loads of editing that can cost you a lot of money. Even if you’re hiring an explainer video company, this point still remains valid.
Write a Script: The Pen is Mightier than the Storyboard!
Now that you have a crystal-clear objective, it’s time to bring your story to life. A script is like the magical spell that transforms your jumbled thoughts into a coherent and engaging narrative. Keep it concise, clear, and captivating. Write, rewrite, and edit it without mercy. Say no to jargon. Use simple language to highlight the benefits of your product or service while addressing your audience’s pain points. You can thank us later!
Choose the Right Visuals: Creativity on a Shoestring Budget!
No need for a Hollywood production budget when you’ve got creativity on your side. There’s a world of affordable tools and resources at your fingertips. Dive into the treasure trove of stock images, animation software, or get crafty and create simple graphics using platforms like Canva. Let your imagination run wild without letting your wallet run dry!
Keep it Short and Sweet: Less is More, Baby!
We live in a fast-paced world where attention spans are shorter than a goldfish’s memory. So, keep your explainer video short and sweet. Aim for a length of one to two minutes. Trust me, you can work wonders within this timeframe. Pack a punch with your message without overwhelming your audience. They’ll love you for it! And you will save a lot of money – which is otherwise spent on creating those long vids.
Invest in Quality Audio: The Sound of Success!
Lights, camera…audio? Yes, my friend, audio is the unsung hero of any explainer video. Poor audio quality can turn even the most stunning visuals into a cringe-fest. You don’t need to rob a bank to afford fancy equipment, but do invest in a decent microphone and recording software. Your audience’s ears will thank you!
Pro tip: Get audio equipment on rent. Many companies rent you out the basic equipment for creating explainer videos at low prices.
Benefits of Hiring A Explainer Video Company for Your Business
As promised, we’ll now talk about how hiring an explainer video agency saves you money. For starters, you need not buy or rent any equipment. They have all the necessary resources to do so. Plus, they have an in-house team to write, create, and edit your explainer video.
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to engage their target audience and convey their message effectively. One increasingly popular and impactful method is through the use of explainer videos. These short, engaging, and informative videos have the power to captivate viewers, simplify complex ideas, and drive meaningful results. While some businesses may attempt to create explainer videos in-house, partnering with a professional explainer video company can offer numerous benefits.
Let’s explore the advantages of hiring an explainer video company and why it’s a smart investment for businesses of all sizes.
1. Professional Expertise:
When you collaborate with an explainer video company, you gain access to a team of skilled professionals who specialize in creating captivating videos. These experts possess a deep understanding of visual storytelling, animation, scriptwriting, voiceover, and other crucial aspects of video production. Their experience and knowledge allow them to craft videos that effectively communicate your message, maintain audience engagement, and meet your specific goals.
2. Customization and Branding:
One of the key advantages of hiring an explainer video company is the ability to customize your videos to align with your brand identity. A professional team will work closely with you to understand your brand’s personality, values, and target audience. From selecting the right animation style to incorporating your brand colors, fonts, and logo, every element of the video can be customized to reflect your brand’s aesthetics.
3. High-Quality Production Value:
The production quality of your explainer videos can significantly impact how your brand is perceived. By partnering with an explainer video company, you can ensure that your videos are produced to the highest standards.
4. Time and Cost Efficiency:
Creating an effective explainer video requires time, effort, and resources. By outsourcing the video production process to a specialized company, you can save valuable time and allocate your internal resources more efficiently. The company will handle everything from concept development to post-production, allowing you to focus on your core business activities. Additionally, hiring an explainer video company is often more cost-effective than building an in-house video production team. You avoid the expenses associated with equipment, software licenses, training, and ongoing maintenance.
5. Increased Engagement and Conversion Rates:
Explainer videos are highly effective in capturing and retaining viewer attention. They simplify complex ideas, highlight key benefits, and provide a concise overview of your product or service. With their engaging visuals and compelling storytelling.
Read also-Complete Guide on Explainer Videos: Trends, Use Cases & Types
Humor in Explainer Videos: The LOL Effect
Humor can turn a good explainer video into a viral sensation. The best part: it will save you from spending a lot on production value. A simple video with loads of humorous elements is what you need.
But beware, for humor can be a double-edged sword. Here are some dos and don’ts to make sure your humor hits the mark:
- Use wordplay:
Play with words like a master juggler. Puns, rhymes, and homophones can create jokes that tickle your audience’s funny bone and relate to your topic.
- Imitate with realistic exaggeration:
Mimicry is the sincerest form of flattery, they say. Mock familiar situations or personalities by exaggerating their quirks. Parody a popular movie, show, or celebrity your audience can recognize and relate to.
- Avoid potentially offensive humor:
Be cautious not to cross the line. Avoid humor that is racist, sexist, obscene, or political. Offending your audience can turn your explainer video into a nightmare.
Lights Out, Budget Saved, Video Created!
Congratulations, my budget-conscious friend! You now hold the keys to creating an explainer video that will dazzle your audience without draining your bank account. Remember to define your objective, write a killer script, choose captivating visuals, keep it short, invest in quality audio.
If you feel you lack the time & resources for all this, hire an explainer video company. It’s a myth that they charge a fortune to get things done. Hire the right one, and you can save a lot. At Visual Best, we also create explainer videos for brands like yours. Just share the brief, and we’ll create a video that’s easy on your pocket.
Ready? Your masterpiece awaits.
Connect with our explainer video experts today for a free quote.
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