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5 Common Mistakes to Avoid When Creating an Explainer Video and Tips to Get it Right

5 Common Mistakes to Avoid When Creating an Explainer Video and Tips to Get it Right

Explainer videos are short explanatory videos that help explain complex topics or products simply and engagingly. They are used by businesses to make their products more accessible to their customers and help educate their audiences.

Explainer videos have become increasingly popular over the past few years due to their many advantages. Only the best explainer video company provide high-quality professional videos. They can effectively communicate complex topics and ideas, improve customer engagement, and provide businesses with an efficient way to present their services and products visually appealingly. 

Furthermore, they are proven to increase conversions and sales, making them an invaluable asset for any business looking to expand its reach.

1. Not Understanding Your Target Audience & Their Needs

Understanding your target audience is essential for any successful business. Knowing who your audience is and what customers need can help you create content and marketing strategies that will effectively reach them. You need to understand your target audience to create content that resonates with them and meets their needs.

It’s essential to take the time to get to know your target audience and understand their needs to create content that will resonate with them. You need to identify who they are, where they’re located, their interests, and what kind of problems they’re looking for solutions for. This information can be a foundation for creating engaging content that speaks directly to them.

2. Not Researching the Competition & Choosing a Differentiated Approach

Making the right decision when it comes to your business can be daunting, especially when it comes to researching the competition and choosing a differentiated approach. It’s easy to fall back on what’s familiar or what’s been done before, but if you want to stand out from the competition, you need to research your competitors and develop an approach that sets you apart. 

Researching the competition can give you valuable insights into what works and doesn’t and provide a benchmark for your unique strategy. With a differentiated approach, you’ll be able to capitalise on your strengths while minimising potential weaknesses and ensuring that your business stands out in the crowd.

3. Not Having a Clear Call-to-Action in the Video

In today’s highly competitive digital landscape, having a clear call-to-action (CTA) in videos is essential for success. Without a CTA, viewers are left wondering what to do next and may not take the desired action. A compelling CTA can help viewers complete the desired action, such as signing up for a service or making a purchase. 

Furthermore, a CTA in videos can help increase engagement rates and generate more leads. To ensure that your video has a compelling CTA that resonates with viewers and leads them to take the desired action, you must create one relevant to the video’s content and speaks directly to the viewer. 

Additionally, it should be concise and appear right in the video. To ensure maximum success, consider testing different CTAs and seeing which ones generate better results.

4. Overlooking Visual Design Principles & Animation Techniques

Visual design is a critical factor in creating an effective user interface, and it should convey messages and ideas clearly while ensuring that the user experience is intuitive. However, many developers must focus more on visual design principles and animation techniques when creating their applications. This can lead to a bad user experience, resulting in lost customers and decreased profits.

It is essential to understand the fundamentals of visual design principles and animation techniques to create an engaging user experience for your users. By understanding how to effectively use colour, typography, shapes, layout, motion graphics and other elements of visual design and animation techniques, you will be able to create an immersive application with engaging visuals that captivate users’ attention.

5. Not Seeking Professional Help from an Experienced Agency or Freelancer

There are many options if you’re looking to create videos for your business. But you probably need professional help from the best explainer video company. Professional service will ensure that your videos have the highest quality and are tailored to your specific needs and goals.

Explainer Video agency knows the ins and outs of video production and can provide guidance in scriptwriting, storyboarding, lighting design, sound engineering, editing and other aspects of video creation. A good team ensures that all steps are taken to produce a successful video project that can reach its desired audience quickly and effectively.


On top of this, experienced agencies will also be able to provide unique solutions for complex technical issues or artistic decisions due to their years of practice and experience in the field. This will save valuable time in getting the job done right.

Visual Best is the leading and fast-growing video production company in India and provides high-quality videos for brands that help generate revenue, customers and brand awareness. 

We do all kinds of explainer videos link, 2d animated videos, Saas Explainer videos, Screencast videos, educational videos, tutorial videos, B-roll videos, social media videos and whiteboard animations. We also provide video editing services. Please contact us for a free consultation at