Why You Need Video Marketing for Your Business
If there’s one thing you may have noticed over the last couple of years, it’s that video production has become huge. Businesses, both big and small, are harnessing its potential for marketing as much as possible. This boom has become even bigger recently, thanks to digital marketing agencies offering video editing services that are stellar yet cost-effective.
Why exactly is video marketing so popular and why does your business need it? A big reason is better return on investment or ROI. As much as 88% of video marketers report a positive ROI. Although not the cheapest of marketing tools, it delivers big. It’s engaging, resonates well and leaves a lasting impression.
Ranks Better on Google
Video performs very well on Google, much more so than text. Whether it’s motion graphics or other types of content, having a video embedded on your website is likely to attract a sizable number of inbound links. This preference reflects customer behavior. Since more of them prefer video, Google ranks it higher in search.
Higher Click-through Rate
Not only does video rank higher on Google, it has a better click-through rate too. This means that users are likelier to click video results compared to text-based ones, in turn, increasing conversion rates.
A majority of people use smartphones these days and this means they’re able to watch videos whenever they want to. Consumers spend over 5 hours a day on their smartphones. This number grows 88% year after year. This presents a humungous opportunity for businesses to advertise and connect with people.
Builds Trust and Credibility
Video marketing is the ideal way to connect closely with you audience and create a face for your brand. Since videos can cover a range of content from educational to promotional and more, potential customers are aided in their decision-making process. The more they trust you, the more they will buy from you.
Video is a very shareable medium. In fact, statistics show that 92% of mobile video viewers share videos with other people. This means that even just one video can be far-reaching, giving you great ROI and ensuring your audience sees your brand.
With such a wide reach, it’s no wonder more businesses are turning to video marketing than before. Visual Best, the leading motion graphic company in India, provides video marketing services to cater to both small and large businesses. The advanced animated video production company offers creative solutions for branding and marketing through a variety of animated videos. The team of experts provides full service video production right from scriptwriting and storyboarding to voiceover.