Haldiram’s Bhujia – Ai Video

For this Holi concept film for Haldiram Snacks, we explored how AI can transform ad-film production. Around 80% of the process was powered by AI — from scripting and strategy to storyboarding and video generation — while the remaining 20% was shaped by human creative direction to ensure emotional storytelling and brand authenticity.

This project demonstrates how AI and human creativity together can help brands prototype advertising concepts faster and more cost-effectively.