Top graphic design trends you need to know for 2023

2023 is shaping up to be an exciting year for graphic design. Industry experts expect many new trends & developments in this realm.

Why should you care? Because all the top businesses, design agencies and marketers will apply these growing trends in their digital businesses. Those who will ignore them might lag. We bet you don’t want this to happen. 

That’s why we have listed the top digital graphic design trends that will dominate in 2023.

Let’s dive in…

Bold and the beautiful

In a world that can sometimes feel overwhelming and chaotic, designers are turning to bold and vibrant colours. The aim is to grab attention and create a sense of joy and excitement.

Look for a wide range of bright and saturated hues, from electric blues and greens to hot pinks and oranges. As a graphic design expert, you can experiment with more playful and imaginative colour combinations.

Many identity design services adopt vibrant mixes for their client’s brands.

Abstract & geometric patterns

Gone are the days when the words abstract were restricted to modern art. And geometric patterns were limited to home decor. Designers across the globe are turning to abstract and geometric shapes to create simple, eye-catching visuals. Expect to see a rise in using circles, triangles, and squares.

In such creatives, the shapes overlap & interact with each other…creating a sense of dynamism and movement. 

The use of abstract forms and geometric shapes gives the design a modern, contemporary feel. No wonder, so many startups go for it.

Old is still GOLD

Nostalgia is a powerful force in graphic design, and we expect to see a resurgence of retro and vintage styles in 2023. Designers will use elements from the past to create both familiar and new designs, evoking feelings of nostalgia and bringing a sense of history to their work. Many giants like Coca-Cola, McDonald’s, and Nintendo use nostalgia marketing while creating big-budgeted ads. You, too, can do this on a small scale. Just introduce the retro styles in your logo, social posts, packaging, website, and other aspects of graphic design.

Let’s say you’re an ecommerce company organizing a sale soon. You can create banners & posters with vintage themes. The design will feature a vintage-inspired background with a distressed texture and a retro colour palette. The title of the sale will be written in a bold, vintage-style font, adding to the overall retro feel of the design. Your creative design agency can make it possible for you.

Simplicity is the ultimate sophistication

Minimalist design has been a popular trend for several years now, and it shows no signs of slowing down. In 2023, expect to see more designers embracing this style, creating simple, clean designs that focus on essential elements and use negative space to create balance and harmony.

Let’s say there’s a new fashion brand called Furzz. They can create a minimalistic logo for branding. The design will use negative space to make sense of balance and harmony, with only a few essential elements – a stylized, geometric “F” and the brand name in a sleek, modern font.

Storytelling is the way to go

A marketer knows the importance of storytelling very well. They combine facts and narrative to hit the right chord among the target customers. Many graphic experts have embedded this element in digital graphics, too. By creating a visual narrative, designers can engage the viewer’s imagination and emotions, making their work more memorable and impactful.

To use storytelling effectively in graphic design, designers must carefully consider the elements they use and how they work together. Imagery, typography, and colour all play a role in creating a visual narrative, and designers must utilise these elements in a cohesive, harmonious way. Every modern-day brand identity digital agency is adopting this trend. 

Pro tip: When using storytelling in graphic design, it’s essential to avoid overloading the design with too much information or elements. Keep the design clean and focused, and only include the elements essential to the story.

AI & machine learning in design

Artificial intelligence and machine learning offer many benefits to the design agencies, such as the ability to automate tedious tasks, generate new design ideas, and improve the overall quality and consistency of their work.

One of the key ways that AI and machine learning are being used in graphic design is to automate tedious tasks such as resizing and formatting. This can save designers significant time, allowing them to focus on the more creative aspects of their work.

AI and machine learning can also generate new design ideas and suggestions based on a designer’s input and preferences. This can help designers explore a broader range of options and create more creative and unique designs. You might witness a widespread use of AI tools in the next few months.

The Bottom Line: To stay relevant in the marketing world, adopting these trends in your digital graphics is vital. As a creative design agency, we strive to stay abreast of the latest trends.

Our design team and marketers keep experimenting with new approaches. After all, it is all about boosting the business of our clients.

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