CASE STUDY

CenturyPly: Transforming Product Visuals with AI-Generated Imagery

CenturyPly, India’s most trusted and authentic plywood manufacturer, traditionally relied on photographers to capture product visuals and use cases. This process, however, was costly, time-consuming, and resource-heavy. Partnering with Visual Best, CenturyPly embraced AI-generated imagery to achieve scale, speed, and creativity in their product presentation.

AI Excellence

The Ask

CenturyPly wanted a reliable solution to:

Showcase designer gates and plywood applications in various settings.
Display their products under different lighting conditions and backgrounds.

Highlight plywood durability and aesthetics through creative visual cuts.
All while reducing production costs and accelerating timelines.

The Challenge

Before adopting AI, CenturyPly struggled with:

High Production Costs – Professional photoshoots required large budgets, manpower, and resources.
Time-Consuming Processes – Organizing shoots, editing, and retouching delayed campaigns.
Limited Flexibility – Difficult to create diverse scenarios and design variations quickly.

The Solution

Visual Best collaborated closely with the CenturyPly team to fully understand their goals and challenges. By leveraging AI-generated imagery, we delivered:

1000+ Hyper-Realistic Images precisely prompted and iterated to match brand needs.
Diverse Scenarios – From designer gates to lifestyle backgrounds and varied sunlight settings.
Enhanced Quality with Speed – Final images fine-tuned in Photoshop, eliminating the need for heavy post-production.
Cost Efficiency – Cutting costs to less than one-tenth of traditional photoshoot expenses.

The Results

The AI-driven creative process led to transformative outcomes:

1000+ high-quality, ready-to-use images delivered at lightning speed.
Cost savings of 90%+ compared to traditional photography.
Versatile visuals that showcased CenturyPly’s durability and design appeal.
A delighted client who gained flexibility, creativity, and efficiency in their marketing efforts.