CASE STUDY

B2B Business: Redesigning CampaignStars

Campaignstars, a USA-based B2B Digital Marketing Agency, wanted to redesign its website to sell its marketing offerings for ABM to its customers. Here’s the behind-the-scenes design story of how that was built.

ABM
Branding
Development
Landing pages
Marketing Asset
UI & UX
Videos

The Ask

CampaignStars, a Customer Acquisition Platform based in Oakland, CA, empowers B2B brands to enhance their prospect engagement and sales strategies. Seeking to elevate their brand image and attract premium customers, CampaignStars partnered with Visual Best for a complete website redesign that aligned with their goals and aspirations.

CampaignStars aimed to enhance its brand presence, appealing to high-value customers and stakeholders with an updated website. Their previous website faced challenges in effectively communicating their offerings and engaging visitors. Visual Best, known for its expertise in web design and user experience, took on the task of transforming CampaignStars’ online presence.

The Challenge

We had to fix some major issues with the existing brand image and user interface. The primary objectives of the redesign were as follows:

Brand Uplift: The new design aimed to position CampaignStars as a premium player in the B2B customer acquisition space, enhancing their credibility and attracting high-value customers.

Enhanced User Experience: The old website faced usability issues and failed to engage visitors effectively. The redesign aimed to provide a seamless and intuitive browsing experience.