Merck Group: Using AI-Painted Canvases to Raise Cancer Awareness

The Ask

Merck Group wanted to commission a series of large-format paintings with the look and feel of traditional art mediums — such as oil and acrylic — on the theme of cancer awareness. These artworks would:

• Be printed on canvas for office and home décor.
  
• Serve as gifts for coworkers and team members.
  
• Be displayed at Doctors Hospital to support their bladder cancer awareness campaign.
• The objective was to communicate a sensitive subject with artistry, compassion, and impact.

The Challenge

 Merck faced unique challenges:

• Authentic Art Style – Achieving the texture and depth of oil/acrylic paintings without commissioning traditional artists.
  
• Scale & Consistency – Creating multiple artworks while maintaining visual coherence.
• Meaningful Storytelling – Ensuring the paintings carried emotional weight and supported awareness goals.
  
• Budget & Timeline Constraints – Traditional commissioned artwork would take months and cost significantly more.

The Solution

Visual Best collaborated with Merck’s team to deeply understand their vision. Using AI-driven creativity, we delivered:

• AI-Painted Masterpieces – Precisely prompted and iterated to mimic oil and acrylic styles.
  
• Multiple Art Variations – Offering alternatives until the perfect emotional tone was captured.
  
• High-Resolution Canvases – Ready for large-scale printing without losing artistic quality.
  
• Human Touch – Final refinements ensured each piece carried both authenticity and aesthetic impact.
• Cost & Time Savings – Delivered the full series months faster while saving Merck around $12,000 in production costs.

The Results

• A powerful series of cancer-awareness paintings that combined art and empathy.
• Enhanced visibility for Merck’s initiative at Doctors Hospital.
  
• Unique, memorable gifts for coworkers and team members.
  
• Marketing technique that blended science with creativity.
  
• Significant savings in time and cost compared to traditional commissioned artworks.