B2B Business: Spreading Brand Awareness


B2B Business: Spreading Brand Awareness

RangeMe, a leading product discovery, sourcing, and purchasing platform, turned to Visual Best for high-quality visuals to grow its brand recognition and organic traffic.

Here’s the behind-the-scenes design story of how that was built.

  • Advertising
  • Illustration
  • Infographics
  • Marketing Asset
  • Videos


RangeMe, an online consumer goods discovery platform based in San Francisco, California, assists retailers in discovering new and innovative products while establishing a powerful global connection between retailers and suppliers. In pursuit of growing brand awareness and organic traffic through exceptional quality visuals and artworks, RangeMe chose Visual Best as their optimal choice. Our skilled team successfully strategised, designed and executed the task, exceeding their expectations.


We first dedicated a separate team to them to facilitate a 24*7 communication. The major goal was to discover and engage the best-suited consumer base through attractive visuals:

Effective Communication:

By assigning a separate team to RangeMe, we managed to develop a flawless 24*7 interaction. We assembled and compiled all the required data that could facilitate the process in any way.

There were few initial requirements to communicate their brand story effectively. Some of them are custom illustrations for blog articles, infographics for their website, and marketing collaterals like reports, presentations, and ebook design.

Developing Molly Character:

We designed a character, “Molly,” to be the voice of RangeMe’s blog, focusing on customer experience and the buyer’s journey within the e-commerce sector. Molly became the consistent authorial presence in their blogs by aligning with their brand identity.

This strategic move allowed RangeMe to tell its story more effectively, forging a stronger connection with readers and expanding its reach.

Brand Awareness:

We crafted a wide variety of e-papers, illustrations, and infographics with eye-catching information and excellent visuals. This was the primary goal, which was carefully completed.

Punctual Delivery: 

We diligently worked on the content marketing approver’s suggestions and created thoughtful, visually appealing artwork for the client. We’ve provided support in the Pacific time zone that helped them get quicker revisions, and we were able to complete all tasks before the deadline with a 100% satisfaction rate. We’ve worked with RangeMe for many years, which shows our dedication to work and client satisfaction.

Brandon Leong

The speed and quality of work impressed me, and more importantly, their visuals helped us meet our objectives.

Brandon Leong

VP of Marketing and Growth, RangeMe

Behind the Scene

Brandon Leong

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